CONGRESS FOCUS

United in Health, Connected by Care: Building Strong Primary Care Teams for Sustainable Healthcare.

WHO WILL BE ATTENDING THE CONGRESS? [300 delegates]

• Family Physicians in Rural, Public & Private Health Sectors
• Psychologists and Therapists
• Community Health Workers
• General Practitioners, Medical Interns, Clinical Associates and Officers
• Government Health Departments (national, provincial and district levels)
• Healthcare Professionals, including nursing and health care and rehabilitation professionals
• Registrars (specialists in training), and Medical Students
• Scholars, educators, and researchers in the fields of Family Medicine, primary care and PHC
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WHY PARTICIPATE AS A SPONSOR?

• Increase your pre-congress exposure through marketing coverage (website / social media and mailers).
• Raise your profile above your competitors.
• Increase recognition of your brand, product or service, and drive traffic to your exhibition stand and website.
• Marketing exposure through branding and acknowledgement.
• Contribute to and be actively involved in the development and growth of the industry and those that work in family medicine.
• Deliver a greater ROI. Sponsoring an event can often be cheaper and have a higher return on investment than a TV commercial or other advertising methods.
• Contribute to the upliftment of medical practice and research.
• Increase your company’s perceived image.
• Gain the respect and creditability of your target audience.

WHY PARTICIPATE AS AN EXHIBITOR?

• Face-to-Face physical exhibition stand.
• Pre-book one-on-one meetings sessions.
• Launch new products.
• Strengthen current product popularity.
• Generate sales leads.
• Reach new specific markets.
• Meet with sector-specific audience.
• Be recognised.
• Brand trust: if you exhibit then you are more likely to be considered a serious business player.
• Visibility: you might have a strong online presence, but to strengthen and grow, there also needs to be real visibility. People buy from people.
• Market intelligence – get to know your competitors and their products.
• Keep up on industry trends and products that compliment your business.